Industries/Retail · CPG

Stop paying to advertise the products you cannot ship.

Optialy reads your POS, inventory, ad, and commerce systems live, then answers the questions that connect demand to what is actually on the shelf.

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ReadsPOSInventoryAd platformsE-commerceCRM
The connected decision

A promotion works too well.

Demand spikes on products that cannot be resupplied in time, and the ad budget keeps amplifying items already sold out. Sell-through, stock, and spend live in different systems, so the problem is invisible until the shelves are empty and the money is spent.

POS

knows what is selling

Inventory

knows what is left

Ads

knows where spend goes

Commerce

knows the channel mix

Each holds a piece. Optialy connects demand to stock to spend, while the promotion is still live.

See it work

One question, answered across your systems.

Optialy · live query8 systems connected · read in place
›Which promotions are driving demand for products we cannot restock in time?
Breaking it down · 3 sub-questions · in parallel
POS · commerce✓
Sell-through by product and store.
  • velocity spiking on 6 lines
  • 3.2x the forecast rate
Inventory✓
On-hand and replenishment lead times.
  • reorder points vs demand
  • 6 lines stock out before resupply
Ads · promo✓
Active promotions and spend.
  • promo calendar mapped to products
  • still amplifying the sold-out lines
Six best-sellers will stock out mid-promotion.
One promotion is driving 3.2x the forecast demand on products that cannot be resupplied in time. You are paying to advertise items you cannot ship.
Recommended action · drafted, runs only with approval
→ Pause spend on the sold-out lines and shift budget to in-stock substitutes, drafted.
Consolidated · full lineage
POSInventoryAdsComputed · not guessed
More questions

Questions retail · cpg teams ask it.

›

Which promotions are driving demand for products we cannot restock in time?

›

Which SKUs should we reorder now to avoid a stockout during the promotion?

›

Which channels gave us the best return last month, and where should we move budget?

›

Where are we discounting products that would sell at full price?

What it reads

Your systems, unchanged.

Optialy connects to what you already run and reads it in place. Nothing is copied, and each system’s own permissions are honored.

POSInventoryAd platformsE-commerceCRMWarehouseFinancePromo calendar
Get started

Connect your shelves to your spend.

Connect a system, ask your first question, and watch the answer come back live. No credit card to start.

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