Give it a goal. Get a plan you can defend.
Costed options, tested on your own history, with a confidence score and a review step.
Compare the plan with standing still.
Give it a goal and your limits. Get costed options, tested on your own history, with a confidence score and a review step.
- Every number in the plan comes from code
- Backtested and stress tested
- Versioned, so next month you can compare
Sample data
“Get the most from next month’s ad budget, within our limits.”
Every plan carries its own evidence. If none of the options is good enough, it says so.
Each move shows current versus proposed, the reason, and the range it has actually seen in your history.
The expected outcome is a range, backed by a benchmark gate, a backtest, a stress test and the data that was excluded.
When nothing beats changing nothing with enough confidence, Optialy says so, with the reasons shown.
Re-run plan v1 on fresh data or a new budget to get v2, and compare. A person approves every plan.
Five gates before a plan reaches you.
Every number in a plan comes from code. A plan only stands if it beats changing nothing.
Options
Costed and ranked within your limits.
Baseline
Each option must beat “change nothing”.
Tested
Backtested and stress tested on your history.
Reviewed
A senior-review agent approves or sends it back, with a confidence score.
Versioned
Re-run next month and compare.
From “what should we do” to a plan you can defend.
Planning leans on forecasts, so Decide builds on Predict.
Budget allocation
Reallocate next month's ad budget across channels, within your limits.
Product focus
Which products to push, hold or discount, given stock and margin.
Campaign planning
Costed campaign options, tested against what happened before.
One question. Every relevant source. Trusted wherever work happens.
Start with one question that costs you money today. We'll answer it on your live data.